Portfolio of

Maria
Sæther

– a UX Designer driven by innovation and seamless user experiences.

At Flytoget, I design intuitive solutions that reduce friction in travel, working on projects like Flytag, terminals, and ticket-machines. Beyond my corporate role, I’m an entrepreneur exploring new ways to bridge technology and human interaction through start-up’s.

Ticket gates

A Flytoget ticket gate must be simple and with little friction. But how do we solve two current frictions:

Cognitive friction of knowing which gate to enter

Physical friction of activating contactless pay by mistake.